The first issue of LBM Journal was published in July 2003. So this issue marks the final issue of our 15th complete year. As an independently-owned company, with no shareholders or board members, that makes you—our readers and advertisers—our stakeholders. And in that spirit, I’m excited to share where LBM Journal is at, and where it’s going.
The major issue driving publishers today is the question of print vs. digital. A large and growing number of companies have decided that print is dead, and have embraced a “digital first” strategy. At LBM Journal, we decided to stick with a “customer-first” strategy, which works like this: We ask you what you want. Then we listen.
For the ask, we use Baxter Research Center, a respected third-party research firm that works with publishers in a wide range of industries, to conduct quarterly readership studies. One question that they ask is whether readers prefer to get their information via print only, digital only, or both print + digital. The latest results, from our April 2018 issue, show 15% of readers wanting digital only; 15% preferring digital + print; and a resounding 70% preferring print only. These results vary greatly from other industries, like technology for example, which strongly prefers digital only.
Obviously, serving a market that prefers a print publication, we’ve no intention of abandoning print. At the same time, we will continue to expand our website, enewsletters, webinars, white papers, live events and other offerings, and to seek out the best ways to deliver the information that you want and need. As your needs continue to evolve, we’ll be right there with you.
Which brings me to our latest big news. Effective with this issue, Rick Davis, President of Building Leaders, makes the move from occasional contributor to coming onboard as LBM Journal’s Contributing Sales Editor. During my 28 years in this industry, I’ve heard a number of sales trainers/consultants deliver presentations and workshops. In those 28 years, two names have stood out as far and away the best at what they do. Rick Davis is one; Bill Lee is the other. In addition to being exceptionally knowledgeable, both Rick and Bill are true gentlemen. I couldn’t be prouder to have both of these industry gurus sharing their insights with you in every issue of LBM Journal.
Having launched LBM Journal back in 2003, I’m clearly passionate about where we’re at today, and where we’re going. Thanks to you, our engaged, active readers and supportive advertisers, LBM Journal is ramping up to deliver the info you want, when and where you want it. Plus, we’re finalizing details for what has become our industry’s premier event, the LBM Strategies Conference 2018 (www.lbmstrategies.com). Register today to lock in the lowest pricing.
Thank you for your support. Here’s to working together to grow your sales, your business and your brand…for the next 15 years, and beyond.