Embracing what matters in our industry

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This year has been anything but predictive. With a pandemic to multiple hurricanes and other weather disturbances to forest fires in the West, it has been a significantly unpredictable year. Manufacturers, dealers, distributors, builders, remodelers, and contractors were forced to look at how they do business and learn to manage their business differently.

Some lasting effects and changes will live long past this year. Our industry is changing—from the office to the job site—to ensure everyone is safe and healthy. While the outlook is anything but crystal clear, one thing is sure, the building and remodeling industry is a bright spot in the nation’s economic recovery.

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With more homeowners working and playing from home, the need for specific products flourished during the second quarter. Manufacturers able to pivot and adapt haven’t missed a beat. In our RailFX facilities, we made modifications to keep employees safe and healthy while supplying our customers with products from the start of the pandemic to today, while also looking at the future.

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Technology + Personalized Communication Matters

Now, more than ever is the time to embrace technology. Whether it’s new or enhanced, technology like video conferencing, has replicated the face-to-face business transaction. You no longer need to be in the same room to have an effective meeting, and in some cases, you’re more effective and efficient.

Technology, coupled with practical communications skills—writing an email, social media, text messaging—has led to improved productivity and ongoing sales for many sales teams working with their dealer network. At RailFX, we made the transition seamlessly.

We make it easy to order with our simple online quoting form and step-by-step process. There’s no need to stock numerous SKUs or to search for components and accessories. Faster lead times are possible with our aluminum railing systems, FlexFX, and, cable railing kits. Quotes are turned around in 24-48 hours, and products (stock colors) shipped within three to five days to all 50 states in protective packaging.

Customer Service Matters

There are many manufacturers, categories, and products that our dealers work with daily, and dealer personnel can’t be experts on all of them, it’s an impossible task. Our dealer and builder network rely on our expertise in the cable railing business. We do the work, so dealers and builders don’t have to spend the time and dive into all the microscopic details.

Any company can say they have excellent customer service, but they may fall short somewhere between quote to installation. At RailFX, we personalize each job, so our dealer partners can take our products off one truck and put it on another to deliver to the job site. From there, we support the builder or installer for technical needs in the field for a smooth installation.

In cases where a builder may place an order directly with us, they understand it runs through their local dealer. It works well, and both parties know how we work. The dealer keeps their margins, and the builder gets on-time delivery and technical support. The relationship between the dealer and builder is above-board and trustworthy.

Simple Installation Matters

Our installation process is simple. Because of the way we manufacture our cable railings and accessories, RailFX products don’t require fabrication in the field. Builders and installers only need to assemble the cable railings onsite. Generally, basic tools are all that’s needed to install our products.

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Our website offers technical data support and installation documents and videos from simple to complex installations along with one-on-one technical support. Because our products are easier to install, our reorder, and satisfaction rates are excellent.

To learn more about RailFX and how you can offer a turnkey cable railing solution to your customers, email us at sales@railfx.net or call our customer support team at 206.453.1123.

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