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DEALER PROFILE: A New Frame of Mind

A Leader in the Community

Through the economic slump, the change in ownership and the renovations, the company has continued contributing to the community—even with two box stores within close proximity. That’s why LumberTown not only reaches out to its customers through television, radio, print and special events, such as BBQ’s in the summer and a catered contractor luncheon each February, but it also hosts events for local vendors.

Every October, LumberTown puts together a Ladies’ Night for the women in the community. Local vendors throughout the town, including crafters and nail salons, turn up to make the experience a unique event, as well as raise awareness for the company’s brand.

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The operation continues to stay active in community organizations such as its local chamber of commerce and building industry association, and has even received a proclamation for its community investment from its member of Congress during the drive-thru’s grand opening in May.

By active participation in social media and hosting an array of events, Lumber- Town strives to continue to build strong relationships with its customers through its participation and history.

“We love building, and we want our customers to have a great experience when they come here—whether that means getting hands-on with our displays and exchanging DIY stories with our staff, or zipping through the drivethru for a couple extra 2×4’s without even having to get out of their truck,” Pierce says.

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Employee Trust

Even after 11 employees were added after Cappano’s ownership, the company backs its products and services with its long-term employees. All but a handful of employees bring decades of industry experience. “Our delivery service is the heart of our service,” Pierce says. “Most of our drivers have been here more than 20 years, so they know as much about our products as most of our sales team does.”

Each weekly sales meeting discusses an array of topics including any issues employees might be experiencing, new, innovative ideas or new customer partnerships. Additionally, once a month, every employee participates in a new safety program that was initiated in 2013, helping to keep the work environment a secure operation.

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Like many successful businesses, LumberTown works to instill a philosophy among all employees—an “it’s what we do” attitude. Regardless of the challenge, the company explains that its accomplishments are due to its infectious “can do” mindset in everything that it does.

“We want our employees to enjoy coming to work, and to be excited about whatever new challenge the day will bring us,” Pierce says. “And any day of the week, there probably will be a new challenge because we never want to stop growing and improving—it’s what we do.”

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