Hansen Marketing to distribute DuraLife decking and railing


Barrette Outdoor Living (BOL) has announced that Hansen Marketing Services, Inc. will begin distribution of its DuraLife decking products to their retailer customers in Michigan, northwestern Ohio, and northern Indiana.

“Hansen is a premier supplier of high-quality building materials, said Kevin Brennan, VP of Sales and Marketing at BOL. “We are excited about the future opportunities that they will develop for both our DuraLife decking and RDI railing brands in that region.”

“DuraLife decking products are among the finest available today,” said Jim Frensley, president of Hansen Marketing. “Their long-lasting durability, beauty, and ease of installation make them the ideal choice for our customers. DuraLife also fits nicely into our value-added selling initiative that emphasizes business growth with unique product features that truly stand out from other competitive lines in the marketplace.”

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Barrette Outdoor Living, which acquired DuraLife in 2018, supplies exterior home products to the residential and commercial building markets. Barrette currently produces vinyl, aluminum, steel, and composite products under a variety of leading brand names through specialty retailers, home centers and lumberyards. The company is privately owned and operated by the third generation of the Barrette family. BOL operates a 120,000 square foot composite decking manufacturing and warehouse facility in Biddeford, Maine and its DuraLife brand of decking products is sold throughout the U.S. and internationally.

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