Homeowners are continuing their love affair with outdoor entertaining by expanding and upgrading their decks to take full advantage of the possibilities. Manufacturers are responding with new materials, added colors, expanded accessory options and better performance. Tracking all the introductions and additions can be challenging, but they also mean dealers can upsell their customers to the right combination of pieces that will personalize their projects.
“The economy is growing and people are doing more deck projects to add value to their homes or upgrade their existing deck with shade structures and other amenities,” says Jessica Hewitt, director of marketing for Humboldt Redwood. “They want to enjoy their homes more, and adding an upgraded deck provides that.”
Some of the upgrades are substantial. “Deck sizes have become elaborate for high-end homes,” reports Edie Kello, director of marketing communications for Fiberon. “They want kitchens, fish ponds, yoga areas, all kinds of separate spaces. Hardscapes also are being incorporated into the designs.”
|The Horizon Symmetry Collection Decking from Fiberon offers a low-gloss formulation and a microtexturing process to create an elegant matte finish. Varied, undulating grain patterns were added to enhance the visual appeal. Three color options are offered: Burnt Umber (shown), Cinnabar, a deep red, and Warm Sienna, a golden brown.|
The options are growing every day. In January, The Tapco Group announced that it had purchased Clubhouse Deck and Rail products from Deceuninck North America. “To help our customers grow in today’s competitive marketplace, we are constantly exploring opportunities to innovate our product line, both organically and through acquisition,” says Dave Ulmer, president. “Residential and non-residential decking are poised for strong growth in the upcoming years.”