Sustainable Design Benefits
Sustainable design also adds benefits, but it’s not a key factor for most. “Homeowners are looking at sustainable design as a benefit that’s a nice-to-have, not a need-to-have,” says Deckorators’ Camfferman. “Our surveys have shown that homeowners continue to shop for decks on three main factors: appearance, performance and value. The green aspect is nice if it’s included, but all things being equal, it’s not a major driver.”
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NewTechWood’s Cone agrees. “Architects pay attention to green attributes of products, but that movement has slowed. We’re not getting as many inquiries from consumers as we did at one time. They consider it a bonus.”
Bamking’s Chicoskie sees that changing. “We are riding the wave of socially conscious consumers that is growing all over the country,” he says. “People are starting to look at more sustainable options, and the Internet lets them see the impact of using those products.”
Humboldt’s Hewitt points to redwood’s sustainable characteristics as a key part of their purchase decision. “Wood is made from a renewable resource, grown on managed timberlands and reduces greenhouse gases,” she says. “For these reasons, we see purchasers select wood over alternative materials.”
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Decks also are adding more elements such as shade structures and various levels to separate activities. “There’s an emphasis on creating focal points on the deck, such as pergolas or fireplaces,” says Deckorators’ Camfferman. “Storage, built-in seating and planters are popular. Homeowners are not compartmentalizing options and making add-ons, they’re thinking about what amenities they want from the beginning.”
That’s especially true for wood products of all types. “We were seeing our tigerwood used for pergolas and other structures more before the recession hit,” says Hafner. “However, we are seeing a growing interest in other uses, such as outside furniture and fencing.” Adds Bamking’s Chicoskie, “We see our products used for awnings and fencing especially. It’s easy to use and cuts like wood to create other structures.”
That also holds true for TruGrain. “We are seeing requests and specs for waterfalls, benches, pergolas, wall elements and sun-shade structures,” says Durant. “It is important to know the product thresholds when it comes to structural support and span.”
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