IN DEPTH: Mouldings, Millwork, and Trimboards

Tie In: “Dealers should recommend to customers installing a new door or new windows that they upgrade the trim at the same time,” suggests Fypon’s Nesper. “This can enhance the exterior and add value to the home. It increases the sale for the contractor and creates a more satisfied homeowner.”

Stock Products: “Dealers should feel more assured that the most popular mouldings are now standard items that don’t have to be special ordered, and they should keep an eye on which are doing the best on being requested,” says KOMA’s Sinks.

Showing customers the potential in adding moulding options to a home will provide more sales and more satisfaction. “Our biggest struggle is to determine what builders want and get them to try new things,” says ECM’s Delbridge. “Many of them are using what their dads and granddads used, and they don’t want to change. It’s up to architects and designers to help them see the variety that’s available and try new ideas.”