Metal Roofing Grows
Homeowners’ growing awareness has led them to consider new options. “Metal roofing is coming of age, and the market has a lot to do with that,” says Christian Nolte, vice president of marketing and sales for Metal Sales Manufacturing Corp. “The rising cost of asphalt has had an effect on the market. Educated contractors are up to date with the market and are communicating the benefits of metal roofing to their customers.”
“The longevity of metal roofing is making homeowners view it as having more value,” adds Sean Tighe, senior general manager for U.S. sales at American Building Components Inc. (ABC). “They’re seeing it as a good investment because it lasts so long. They don’t want to be replacing their roof every 10 to 12 years. They’re looking at higher-quality products when they make their buying decisions.”
Brad Newell, marketing manager for EDCO, agrees. “Our Canadian distributors say customers don’t like ‘disposable roofing,’ that has to be replaced every 10 years. People are tired of replacing their roofs, and the availability of multi-toned metal roofing makes it more appealing due to its longevity, durability and sustainability.”
Asphalt shingles dominate the market, but metal has made inroads, according to market research by Principia Consulting. Other types of roofing, including slate, tile and polymer composites, also are growing as the housing market returns..