Get Our Email Newsletter

IN DEPTH: Siding

All Substrates Growing
The range of materials continues to grow as homeowners mix and match, especially as the growing economy has allowed budgets to expand. Fiber-cement and engineered-wood products are seeing strong growth, as are other products, according to Principia’s market forecast. “We see consumers looking at the exterior appearance, finish and substrate material,” says Mike Maddern, segment manager for LP Building Products. “They want to learn all they can about how each substrate will perform.”

[google_chart id=8714 /]

Mixing sometimes occurs to meet code needs, notes Novik’s Bruno. Some siding products need to be elevated off the ground, so some contractors use Novik’s polymer siding as a decorative base, with other siding products used above. “We’ve positioned Novik products as a mainstream complement to all siding products.”

LBM Resources

White Paper: Protect Your Business from Ransomware

Ransomware pirates are using the coronavirus in a variety of malicious campaigns to attack businesses. Don’t fall victim to these tactics.

Alternatives to vinyl remain strong contenders. “We’ve seen a significant shift to fiber-cement products, as well as to engineered wood products,” says Allura’s Frazeur. “That share is being taken mainly from the vinyl-siding industry. The Midwest used to be a heavy aluminum siding market, and I’m not sure anyone is using aluminum siding any more.”

Some of the growth comes at the expense of traditional materials. “Fiber-cement siding is growing but not necessarily at the expense of vinyl,” says Novik’s Bruno. “Especially in the South, it’s more often displacing brick, stucco, stone and wood options.” Adds Frazeur, “Those markets will always exist, because some people want natural materials and will pay for them. But we are seeing a shift to doing the front of the home with those materials and doing the sides with fiber cement. It’s a way to cut costs.”

Get our free newsletter

Join thousands of other lumber and building material industry leaders and keep up with the companies, people, products and issues shaping the industry.

What's New

Digital Partners

Become a digital partner ...

Sales Comp Study

Download this 55-page, in-depth study by LBM Journal of industry trends in sales force compensation and benefits. See how your organization stacks up.

Webinars

- Advertisement -

White Papers

View all ...

- Advertisement -

Partner Content

View all ...

- Advertisement -

Registration is now open for the LBM Strategies 2024 Conference