Introducing the LBM Journal 100

Publisher Letter

Since we first published this magazine nearly 20 years ago, we’ve hung our hats on providing a platform for LBM pros to improve their business skills and raise their bottom lines. While at our core is the print magazine, over the years we expanded with digital editions, a robust website, social media channels, live events, webinars, and most-recently podcasts. Throughout our evolution, however, we’ve never provided what many trade publications dub their Top 100 Lists.

The reason for this is simple: we didn’t want to make anything up. Many trade journal Top 100 lists include entries that are “guesstimated” by the editorial staff. If a company chooses—usually for competitive reasons—not to divulge their top-line revenue, the editors do their best to project revenues so a successful company isn’t omitted from the list.

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I didn’t feel comfortable doing that, so until now we haven’t published a Top 100-type list. Yet I strongly feel that our original mission—to provide a platform for LBM pros to improve their business skills and raise their bottom lines—could still serve our audience if we included only those companies who chose to participate.

I’ll never forget a conversation with a dealer who shared his company’s story at a recent LBM Strategies Conference. “We’re willing to share a lot of what we do as a company. I’m happy to share what’s worked for us, and what hasn’t. After all, we’re part of a community—and the more we help each other, the stronger we’ll all be. The one thing we’ll never share, however,” he noted, “is our top-line revenues.” We respect the requests of dealers such as this and therefore, have not included them in the LBM Journal 100 list. It is a point of pride that every number you’ll see in the listing came directly from the company itself.

LBM Journal 100Like anything we do at LBM Journal, our goal is to provide a platform in which our readers learn from each other. This fact is evident in our monthly dealer profiles in the magazine and online, in our webinars and podcast guests, and at our live event, LBM Strategies. And, I’m happy to announce, now in our annual LBM Journal 100 list. Featuring companies large and small, full-line lumberyards to specialty dealers, our list is constructed to provide you with exactly what we hope everything we produce provides: a comprehensive look at what other LBM pros are doing and how their experience may give you insights to help you build your sales, your business, and your brand.

As always, we welcome your feedback on anything we do. Please drop us a line if you’d like to make sure your company participates in next year’s LBM Journal 100 survey. After all, our mission remains to provide a platform for LBM pros to find better, smarter ways to serve their markets.

— Rick Schumacher
Executive Editor & Publisher

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