CHARLOTTE, N.C.—This spring, JELD-WEN hits the road to launch the first of three training programs for builders, remodelers, architects and dealers. Known as JELD-WEN University, the program is casting a wide net to reach industry professionals at the right time, in the right place.
“Given the current market conditions, we saw a need to provide our partners with the tools and know-how necessary to select and install windows and doors,” said Jim Parello, vice president of marketing for JELD-WEN. “JELD-WEN University’s three-pronged approach to training speaks to the company’s commitment to delivering a premier customer experience.”
The company’s approach focuses on giving customers access to training when and where it’s most useful for their businesses. The training programs that make up JELD-WEN University include:
Mobile Showrooms: Starting in April, four trucks hauling mobile showrooms will visit dealers and retail centers around the United States to showcase JELD-WEN products.
Regional Learning Centers: JELD-WEN has now opened its first regional learning center in Rantoul, Illinois. In total, the company will create four learning centers with several more coming soon to service regional demand. The learning centers will provide training into product features and benefits, installation techniques and how to specify the right product for the right application.
E-learning Courses: Later in the year, JELD-WEN will launch an online learning management system for on-demand training. The e-learning courses will be tailored to all skill levels – from basic introductions of windows and doors to advanced technical courses on product performance and industry regulations.