Leveraging Houzz.com

A number of LBM dealers who have heard from customers using the home design-oriented, idea sharing social website Houzz.com have created business profiles on the site as a way to reach out to these customers.

Establish a presence on Houzz that will allow you to engage with new customers as you promote some of the products you sell as well as some projects that your customers have built.

houzz.com - drexel building supply
A screen capture of Drexel Building Supply’s Houzz page demonstrates key aspects needed for a successful Houzz presence.

Profiles are free at houzz.com and only require an email address and a zip code to set up. Houzz operates much like a social network. As you set up a profile on Houzz, you are able to distinguish yourself as a professional in any number of design and building categories.

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Drexel Building Supply of Wisconsin has been using Houzz for nearly two years, said Stacey Stoffel, the group’s marketing director. Stoffel said Drexel uses Houzz primarily to display kitchen and bath design projects. “We show a lot of features and cabinetry that we’ve done,” she said, “so that customers can see the breadth of our work.”

To be found on Houzz, list your product categories in the options as you set up your profile. Houzz allows users to search for professionals (designers, builders, retailers) by keyword and by location. For example, someone from Chicago looking to build a deck could search “deck” and set the parameters to search within 50 miles of the city, will find 304 deck and patio professionals, several of which are lumberyards with decking products for sale and some that also offer design and build services.