LMC hosts virtual sales masterclass

LMC Masterclass
Sixty leaders from 30 companies across the country attended the Virtual LMC Sales Masterclass led by the Kellogg School of Management’s Executive Education department.

Wayne, Pa. — For the seventh year, LMC partnered with a top-tier executive education institution to offer a concentrated leadership program.

Sixty leaders from 30 companies across the country attended the Virtual LMC Sales Masterclass led by the Kellogg School of Management’s Executive Education department from Feb. 16 – 18.

Led by Professor Craig Wortmann, the master class covered topics such as sales, marketing, finance, culture, innovation, and negotiation, in addition to building skills in financial acumen, strategic planning, and leadership. In this year’s three-day program, leaders were immersed in highly-interactive lectures specifically focused on sales that included small group exercises.

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“I thought that the Kellogg program delivered on all fronts. When a three- day educational event passes by in a flash, for me that is a sign of being truly engaged & enamored,” said TJ Shaheen, vice president of Builders General. “Professor Craig Wortmann’s delivery of knowledge, skill & discipline to our LMC attendees was energetic, insightful and impactful. Well done LMC and Kellogg!”

The class also discussed how to do a self-evaluation of skills, handle objections, and develop the power of storytelling, among other skills.

LMC Vice President of Stockholder Relations Joel Gelb added, “It was exciting to see seasoned sales people and managers learning current sales techniques from a first class executive education program. It reinforced my opinion that the best never stop trying to improve.”

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