Wayne, Penn. — Lumbermens Merchandising Corporation (LMC), a forest products and building materials buying group has launched a new marketing program, “Together We Build.”
“Together We Build” will be available to the LMC Dealer Network to emphasize much more than their collective purchasing power, LMC announced in a press release. LMC’s focus with the campaign is to demonstrate how deeply its dealers are involved in their communities and local economies. The Together We Build program replaces the previous Billion Dollar Buying Power initiative.
“We are excited to announce ‘Together We Build’ is now a registered trademark for exclusive use by our dealer network. To support our dealers marketing efforts, we will also be introducing a new website and comprehensive media kit,” said Fran Monk, LMC marketing director.
For 85 years, LMC and its dealers have provided products and services to the construction trade. Not only are they part of building and renovating communities, but they also work to keep them thriving by serving on committees, supporting local non-profits and spearheading town projects.
To launch the new brand, LMC has distributed the “Together We Build.” video for exclusive use by LMC Dealers.