MOORESVILLE, N.C. — Lowe’s has announced an in-store kids’ birthday party program that aims to inspire the next generation of builders while giving parents a comprehensive one-stop party solution. Parents can book a paid, private party in 10 Lowe’s stores across the U.S.
Build a Birthday packages provide all the essentials of a party, including safety goggles, aprons, and party construction hats, allowing parents to relax, knowing all the details are covered. Each two-hour Lowe’s Build a Birthday experience will be led by a Lowe’s red vest party captain, and kids will get practical- and hands-on knowledge in a fun, in-store environment.
Offered for kids age 5+, party packages will be available on Fridays, Saturdays and Sundays in select stores. Packages include DIY project kits for 12 kids, with the option to have up to 20 kids participate. Upgrades include pizza, drinks and desserts from Domino’s, as well as Lowe’s party favors such as T-Shirts, water bottles and backpacks. Lowe’s will be offering $100 Lowe’s gift cards to the first 50 parties booked.
“Home improvement is about the whole family and that’s why we have Weekending at Lowe’s events every Saturday at our stores, including our kids’ workshops that help us feel connected to our littlest DIYers,” said Jen Wilson, senior vice president, Enterprise Brand and Marketing. “And this launch is a natural extension of that relationship – not only do we want to inspire future builders, but we want DIY – and Lowe’s – to be an integral part of family milestones and memories.”
Lowe’s Build a Birthday parties will be available in the following markets:
North Bergen, NJ
Central Dallas, TX
North Peoria, AZ