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Lowe’s survey shows builders and remodelers expect to be busier this winter

MOORESVILLE, N.C. – According to Lowe’s new Pro Pulse Survey, more than 70% of survey respondents expect to be busier than ever this winter.

“As part of our commitment to better understand what Pros want and need, we’re using methods like the Pro Pulse Survey to hear directly from Pros,” said Fred Stokes, Lowe’s senior vice president, pro sales and service. “Pros say they have been working harder than ever to keep up with the demand for home improvement projects, so we’ve rolled up our sleeves to help them restock and resupply with events like PROvember and special deals all holiday season long.”

There is an increased demand for professional help with home improvement projects, with 80% of survey respondents saying now more than ever there is a need for home improvement professionals. Pros reported an average of nearly 11 projects per month in 2021 and expect that to increase by 45% in 2022.

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This holiday season, Lowe’s has released its first-ever Lowe’s Pro “Toy” Catalog to serve as a guide of products and savings. According to the survey, 82% of Pros say the holidays are a time to reward teams for their hard work and 79% plan to take advantage of holiday deals to purchase tools and job supplies.

Additional key findings from Lowe’s Pro Pulse Survey include:

Pros are prioritizing functionality and efficiency in 2022.

  • Pros expect to see increased demand in 2022 for projects aimed at adding functionality for homeowners – with the #1 project expected to be updates for energy efficiency
  • 69% of Pros are shifting away from gas-powered tools for battery-powered tools

Pros are optimistic about their careers and the year ahead.

  • On a scale of zero to 10, Pros on average rate their optimism about their profession a nine out of 10
  • 92% of Pros are satisfied in their job as a home improvement professional

Lowe’s says it is committed to helping Pros through improved shopping experiences such as a dedicated Pro checkout; Lowe’s For Pros Loyalty program; flexible credit options; as well as new brands and product innovations, such as the launch of FLEX power tools and SPAX fasteners. 

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