NASHVILLE, Tenn. — LP Building Products has introduced a new name that the company says more accurately positions its role in a changing industry: LP Building Solutions. The change “reflects LP’s goal to be the industry’s leading building solutions company,” according to an official announcement.
“This change represents LP’s continued evolution as a company,” said Brad Southern, CEO of LP Building Solutions. “With over 45 years of industry experience, we believe this change demonstrates our continued drive to align with our customers. We began as a forestry products company, but evolved to a building products company as we quickly realized our customers were looking for products to help them build better. To continue to lead the industry, today we are taking the next step as we reposition our company, our brand and what we bring to market to reflect a broader approach in developing solutions for our customers.”
“Our industry is facing challenges, and LP Building Solutions is committed to finding the ways to address those challenges for the greater improvement of the industry as a whole,” said Mike Sims, LP’s senior vice president, sales, marketing and strategy. “Proof of this commitment includes our recent introduction of several innovative products—LP SmartSide Smooth Trim & Siding, LP WeatherLogic Air & Water Barrier, and LP Elements Performance Fencing—as well as our recent investment in Entekra, the off-site building manufacturer.”
Founded in 1973, LP is a global company headquartered in Nashville, Tenn.