Member Conversion to Do it Best Corp. Ecommerce Grows




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FORT WAYNE, INDIANA – Following on the successful re-launch of, the Do it Best Corp. consumer-focused ecommerce website, the co-op is expanding access to this new ecommerce platform to its entire membership. Member-owners can now boost their online presence with a uniquely branded shopping website, tailored to their store’s identity and powered by the greatly enhanced

Since the re-launch of in November 2014, the co-op has been successfully converting existing member participants in the program to the new platform. The 2015 Do it Best May Market marks the first time members who have not yet participated in the co-op’s ecommerce program can sign up to convert their existing website – or create a new one – while taking full advantage of the platform’s optimization for smartphones and tablets.

“The re-launch of – the world’s largest hardware store – made our ecommerce website more powerful than ever, and we’ve received very positive feedback from both members and their customers regarding the significantly improved shopping experience,” said Do it Best Corp. President and CEO Bob Taylor. “It’s a powerful platform and provides a template for our members to emphasize what makes them unique as they look to connect with their customers and increase their sales and traffic.”

After an extensive research and development process, the new brings with it a number of innovative new features and tools for members as well as consumers, including faster product searches, a streamlined checkout process, social media integration and a mobile-friendly design.

Additional key features of the new shopping website include:

  • Improved store locator function
  • A new comparison tool that shows up to four products at once across a number of attributes
  • A faster, streamlined checkout process for shoppers
  • Updated website security and fraud protection

“For our members, the new offers a flexible, scalable, affordable and customizable ecommerce solution to reach their customers and provide access to more than 67,000 home improvement items,” added Vice President of Marketing Rich Lynch. “Just as importantly, it provides a convenient and secure shopping experience – optimized with a responsive design that works on any device to accommodate on-the-go lifestyles.”

 Do it Best Corp. has already recorded improvements across a number of key metrics on the new The co-op has tracked increases in the website’s conversion-rate and average time spent on the website and a decrease in its bounce-rate, all leading to month-over-month sales increases.

Source: Do it Best Corp.