A laundry room is the most popular specialty room (anything other than a bedroom, bathroom or kitchen) among millennial home buyers, according to the National Association of Home Builders, with 86% percent of them reporting that it is a desirable (36%) or essential/must have (50%) room.
This data comes from a recent NAHB report, What Home Buyers Really Want (2019 Edition), which is based on a survey asking recent and prospective home buyers about the features they want in a home and a community. Home buyers are asked to rank over 175 features (including specialty rooms) on a four-tiered scale of do not want, indifferent, desirable, and essential/must have.
It is important to note that a laundry room is not only the most popular specialty room among all home buyers, but the most popular feature out of the 175 features listed in the report. See more at NAHB’s Eye on Housing blog.