Mansfield, Mass. — National Lumber has announced the promotions of Kevin Silveira to vice president of sales, who will be responsible for leading sales in the Southern New England market and continuing to develop National Lumber’s Turn-Key business along the Eastern Seaboard, and William Conkey to full line sales manager. Both will report directly to Dean Wagar, senior vice president of sales. Todd Groman has been promoted to director of operations, reporting to David Pelletier, executive vice president.
Silveira first started in the lumber business in 2001 as an account manager at Reliable Truss, which was purchased by National Lumber in 2003 and became the company’s manufactured products division. He was promoted to sales manager for his division, and then in 2015 he was promoted to director of sales & engineering. In 2018, he moved to the corporate office and took the role of business development manager.
“I am honored and excited to lead National Lumber in our next phase of growth for this established third generation company,” said Silveira.
Conkey has been in the building materials industry his entire life, starting with his parents’ retail lumberyard in Belchertown, which included a sawmill for their own pine boards and timbers. Since 2016, Conkey has been with National Lumber as specialty sales manager overseeing the millwork and component sales teams.
Groman has been with National Lumber since 2015 in a variety of management roles. Groman has started distribution centers, sales territories, and new lumberyards in several capacities as general and regional manager, entrepreneur, and broker. He earned a Bachelor of Science in Finance from Northeastern University and an MBA from University of New Hampshire in 2002.
National Lumber has been serving the New England area since 1934. Now in its third generation, the family-owned and operated company is led by co-CEO siblings Steven Kaitz and Margie Kaitz Seligman, and company president Manny Pina. The company is made up of 10 lumberyards, 11 Benjamin Moore paint locations, seven Kitchen Views showrooms, two Reliable Truss and Components manufacturing facilities, plus specialized divisions that include engineering, drywall, installed insulation, and custom millwork manufacturing.
Earlier this month, Mike McDole, senior vice president of sales, announced that he will retire effective March 31, after nearly 20 years with the company.