New & Noteworthy: TOOLBX

TOOLBX co-founders Erik Bornstein (CEO) and Chris Stringer (president and CFO).

TOOLBX is an idea born on a Canadian jobsite. When TOOLBX CEO Erik Bornstein was heading up his construction and development companies, he was extremely hands-on with the complexities of budgetary and logical challenges that builders navigate. Bornstein was always on the lookout for tools and technology that could simplify and consolidate construction material spending and logistics. To address this opportunity, Bornstein mapped out the inception of TOOLBX as a construction materials platform.


What began as an online delivery tool for builders and remodelers quickly evolved to an e-commerce platform developed to source products from lumberyards and home centers to deliver direct to jobsites across Canada.

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Seeing a major uptick in use during the COVID-19 pandemic, at a time when builders still needed materials but many dealers faced limitations on customer interactions, TOOLBX further expanded its platform outside of delivery to allow users to easily create a modern website to manage and grow their own online sales.


“Post-COVID, digital adoption accelerated to projected 2030 levels and consumers’ expectations increased significantly to wanting their order within hours, not days. Initially when COVID first hit, many dealers were scrambling to implement a reliable same-day delivery program. As a result of these investments, there has been a significant improvement in delivery infrastructure across the industry. Now, dealers are turning their attention to offering online ordering solutions for their customers. We believe the trend towards digital is not only going to continue, but accelerate over the next five years,” said co-founder Chris Stringer (president and CFO).

Today, TOOLBX provides a full end-to-end e-commerce solution that, within four weeks of implementation with a lumberyard or home center, can ingest pricing, images, and delivery charges to serve as a dealer’s primary e-commerce platform, while also including many Pro features. The company operates in Canada and the U.S. working with dealers like Boston-area DB&S Lumber & Home Improvement Stores.

According to industry research, 70% of B2B customers operate their business with smartphones or laptops, and a new generation of customers are taking over the jobsite. The TOOLBX platform is developed with that in mind. TOOLBX allows dealers to showcase their entire product line, and expand their reach to more customers online through a customized SEO program that makes it easier for PRO-Contractors and DIY customers alike to find specific products at member lumberyards through search engines.

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