WAYNE, Penn. — Orgill announced a new e-commerce platform through its partnership with Unilog to help dealers establish a e-commerce presence.
At the Orgill Dealer Market in Orlando, Orgill introduced a new Promotional e-commerce program, said to enable Orgill dealers to establish an e-commerce presence quickly, and at a very low monthly investment.
This new offering builds on a partnership the companies announced in August when Unilog was named the preferred e-commerce partner for Orgill.
“We’re very pleased to offer our dealer partners this new way to increase eCommerce revenue and drive more foot traffic back to their physical stores,” said Orgill President Boyden Moore. “Our dealers have told us how important it is to them to be able to compete with a meaningful eCommerce solution that supports their local business. We’re glad that our work with Unilog provides another solution for our dealers to consider.”
Each month, Orgill will feature items which its dealers can choose to promote on their eCommerce site, allowing customers to place online orders for these items and pick them up at their local store.
“In addition to having an affordable online presence, Orgill dealers can also benefit from access to a catalog of items that have been significantly enriched,” said Unilog CEO Suchit Bachalli. “The master catalog is robust with improved product descriptions, images, complete specs and attributes, and more, enabling dealers to display more useful product information for their online shoppers. Quality product information is a leading factor in attracting potential customers to your site.”
This new offering is in addition to the Integrated eCommerce program that Unilog launched in conjunction with Orgill at last year’s Dealer Market in Las Vegas. The most recent Orgill Dealer to take advantage of the Integrated e-commerce program is Home Hardware Center, which went live with its new eCommerce website last week on its website www.HomeHardwareCenter.com.
“With 23 stores in small towns all over the South, we see eCommerce as a way to extend our relationships to our customers whether they are close to a store, or live many miles away,” says Raymond White, VP of operations for Home Hardware Center. “Partnering with Orgill is the only way we could ever imagine taking on this project. They have brought the cost down into a range we can afford and have simplified much of the process for us. We’re excited to be online and compete more effectively.”