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PROFILE: Building a Golden State of Mind


Golden State Lumber unveils its vision for the future.

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Golden State Lumber has maintained a tradition with its employees for the past 10 years. Over the years, a total of 26 employees have been presented with Rolex watches on their 25th year anniversary with the company. This simple, yet thoughtful gesture serves as a ‘thank you’ to the employees who have remained loyal to the company through every uptick and slump. And while, like any business, there were times when budgets remained tight, CEO Jessica Scerri insists that this tradition will continue to be implemented year after year, because Golden State Lumber would not be where it is today without its employees.

“One of our biggest competitive advantages is all of our employees,” Scerri says. “We have an amazingly knowledgeable staff that services our customers to a level that a big-box store wouldn’t be able to. Empowering our employees to really make a difference helps us be successful, enables us to make quick decisions and makes people want to stay with the company.”

This year, Golden State Lumber celebrated its 60th year in business. Beginning in 1954 as a one-location operation, the family-owned and operated company has grown to four full-time lumberyards in the Greater Bay area: Stockton, Newark, Brisbane, San Rafael and a corporate office in Petaluma, Calif.

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