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PROFILE: Building a Golden State of Mind

“We’re already working with the city to get the property approved and built. This is a great opportunity for us and we are looking forward to our new venture.” But it’s not just plans for expansion that’s on the agenda, Golden State Lumber is also looking into remodeling current locations, including adding a showroom to its Brisbane location. Right now, however, steady focus remains on the technical side of the operation. The company has invested time and effort into upgrading their website—and for good reason.

“One of our goals for our website is to create a simple, easy-to-use place where our customers can go and have tools that are beneficial to them,” Scerri adds. “We have some great new tools on our site that we are advertising to our customers.”

One of the tools consists of a product catalog where customers can search for any product, even if Golden State Lumber doesn’t carry it, and learn information on its characteristics. The goal is to draw customers to the site where they can discover a broad range of industry information—not just learn about the company’s history and its locations.

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And as Golden State Lumber works to embrace all aspects of a forwardthinking business, Scerri says that even with a full agenda, within the next five years she would like to consider adding another lumberyard for the future under the right circumstances.

“I am always looking for growth opportunities, but it has to be the right fit for our footprint and culture,” Scerri adds.

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