TIPS FOR SELLING DECKING FROM WEYERHAEUSER DISTRIBUTION
From welcoming entertainment spaces to quiet weekend retreats, home buyers continue to crave outdoor living spaces with function and personalized style. With a good-better-best product offering, TimberTech® offers a solution and price point to meet the needs of your DIY and pro customers alike. Here are a few things to consider during the sales process.
Show and sell decking:
While composite decking materials have been around for decades, there are key differences between brands and price points. Allowing homeowners to see and feel materials can help them begin to visualize decking materials, textures, and colors on their home. Along with samples and displays, consider building a small deck inside or outside your yard to allow customers to truly experience the deck before the buy.
Arm yourself with knowledge:
With the multitude of decking materials on the market, it’s more critical than ever for dealers to fully understand the features and benefits of the products they sell and even those that they don’t. Get to know your customers’ individual project—the budget, how the deck will be used, the family’s lifestyle—and use that information to help match them with the products that best fit their needs and tastes.
Create a visual:
Many manufacturers offer online deck design software that helps homeowners narrow down their options. For example, the TimberTech Deck Design Tool allows users to customize provided deck designs, customize deck plans, or build a deck design from scratch, then see how different product selections will look on their home.
If they’re still unsure where to start, guide your pro and homeowner customers to online inspiration opportunities such as Pinterest and Houzz. TimberTech offers several tools on its website, including a design ideas blog, a design guide, color guides, and a cost calculator.
Think beyond the deck:
Stock and sell the products customers need to create a fully finished deck and understand those as well as the decking material itself. This includes understanding the fastener options required for each deck material you sell, offering coordinating fascia and skirting, and curating complementary railing materials. Be sure to consider each customer’s unique needs and upsell accordingly, such as with lighting and TimberTech Drink Rail for those homeowners who like to entertain, with sun shading for those with south- or west-facing decks or those who plan to work from home outdoors, and built-in storage for homes with young kids.
Weyerhaeuser Distribution is committed to delivering the reliable, consistent products you can rely on. Connect with your Weyerhaeuser representative today about the outdoor living solutions available in your market.