SHOWROOM STRATEGIES: Florence Building Materials

What started as a small roofing and siding distributor has evolved into a full-line building material supplier with four warehouse locations and two showrooms.

The privately-held Florence Building Materials in Long Island has been in business since 1946.

  • Locations: Huntington, East Quoque, Medford and Amagansett, N.Y.
  • Newest Showroom: The 4,500 square foot showroom in Huntington was renovated in2014 with a special emphasis on increasing exposure of kitchens.
  • Customer Focus: 95% Builder/Remodeler
  • Key Suppliers: Dura Supreme, Therma-Tru, Andersen Windows and CertainTeed

An Interview with Greg Barnych, Senior Vice President, Florence Building Materials:

Florence-Building-MaterialsQ: What were the major goals of your recent showroom renovation?
A: Primarily we wanted to focus customer attention on our kitchen offerings plus update the displays and samples of our other products.

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Q: What have been the results of the showroom refresh?
A: From a kitchen standpoint, we’re now making an impression on customers as soon as they walk through our door. They see our commitment to the kitchen product line immediately. Then, once inside the showroom, they see our new full-sized samples of doors and other products.

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