Soft-Lite Windows Announces New Mid-Atlantic Regional Sales Manager

STREETSBORO, Ohio — Soft-Lite Windows recently introduced Craig Russell as its new regional sales manager for the Mid-Atlantic region. In his new position, Russell’ sales territory will encompass the Carolinas, Tennessee, and northern Georgia, including Atlanta.

Russell has been in the building products industry for more than 25 years, most recently spending over 18 years with Simonton Windows. He attended the University of North Carolina at Greensboro.

“Craig has many years of successful experience in the industry, and his work ethic positively separates him from his competitors,” said Tyson Schwartz, Soft-Lite’s senior vice president of sales and marketing. “I think our dealers will find Craig to be very knowledgeable; his expertise will also be a valuable asset to our customers in growing their businesses. We are very proud to have him represent Soft-Lite.”

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