Millennials. No other topic in the industry is as divisive. LBM executives struggle to recruit talented Millennials to their teams, yet those who succeed are faced with a more daunting challenge—how to consistently engage, motivate, and coach this new generation. While there is broad consensus the different generations—Baby Boomers, Gen Xers, and Millennials—see the world differently, the meaningful questions are To what degree? and Why? In partnership with Purdue University and the University of Denver, LBM consultant Bradley Hartmann led an intergenerational, industry-specific study to evaluate how each generation views themselves—and the other generations. The results and recommendations will entertain and enlighten, enabling your multigenerational team to collaborate more effectively.
Register now to learn from Bradley Hartmann as he presents “The Skeptical Lumberman’s Guide to Managing Millennials” at this year’s LBM Strategies Conference held Sept. 19-21 in at the Hilton Philadelphia at Penn’s Landing in Philadelphia.
The son of an LBM manager, Hartmann was born into the business. Upon graduating from the University of Illinois, Hartmann built more than 1,000 homes with national homebuilder Pulte Homes before transitioning into an Area Purchasing role. After 11 years at Pulte, Hartmann launched Red Angle, Inc., a training and consulting firm helping dealers improve sales, productivity, and profitability. As President of Red Angle, Inc., Hartmann’s four core service areas are sales and marketing strategy facilitation with executive teams, customized sales management coaching, sales rep workshops, and keynote speeches. Bradley has written five books and hosts the Behind Your Back Podcast, an LBM-specific sales podcast. Hartmann lives in Dallas, Texas, with his wife and two sons.