The NexTrex label is available at no cost to brands whose packaging has been tested and verified as acceptable for recycling into Trex decking, which is made from more than 95% recycled material. Trex also will work with brand owners and companies to encourage promotion and participation at the retail level by positioning NexTrex bins and signage in stores to drive awareness and engagement in the plastic drop-off program.
“This new labeling option brings our NexTrex recycling initiative full-circle by allowing brands that sell products in recyclable packaging to inform consumers about how to easily and responsibly dispose of packaging material, while also promoting their commitment to sustainability and involvement in the largest store drop-off program in the country,” explained Dave Heglas, senior director of supply chain excellence for Trex Company. “With the NexTrex label, consumers know exactly where their recycled plastic is headed and that it will one day be transformed into beautiful Trex decking.”
To qualify for the certified NexTrex label, product packaging must first be tested to ensure that it meets the criteria for use in the Trex manufacturing process. Packaging designers, producers and brand owners can simply send in a packaged product sample and Trex will provide them with a comprehensive report assessing three areas for acceptance: (1) package/film recyclability, (2) affect/risk of product contamination and (3) affect/risk of non-recyclable “look-a-like” package contamination, so that they can make adjustments as needed to meet recyclability standards and/or select appropriate recycling methods. Once packaging is validated by Trex, a Certification of Acceptance will be issued to the brand owner and the brand will be authorized to use the NexTrex Recycled Packaging Label.