Versatex launches podcast

Bryan Abdallah, of Versatex, records an episode of The Versatex Way at a home by builder Chris Keefe in Bemus Point, N.Y.

PITTSBURGH — Versatex, manufacturer of weather-resistant trim materials and systems,  has launched a podcast to reach the construction industry.

Called The Versatex Way, the podcast is available on Soundcloud, Apple and Google. Bryan Abdallah, Versatex’s social media / field marketing manager has spent 18 months recruiting contractors, architects, and building product manufacturers to appear on the podcasts, Versatex said in a press release.

“More than ever, we’re transmitting value-added ideas to our customers and collaborators, wherever they are,” said Sales and Marketing VP Rick Kapres. “These podcasts present news you can use, in coordination with our social media, online and brand ambassador banks of expertise.”

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Among the 19 available episodes include:

• “From an Architect’s Mind,” with architect David Layman of Hooker DeJong, Inc., in
Muskegon, Mich.

• “Taking Risks With New Building Materials,” featuring luxury custom homebuilder John
Seifert of Seifert Construction, in Mattituck, N.Y.

• “Not All PVC Trim Is Created Equal,” in which Bryan chats with PVC formulation and
extrusion expert (and Versatex president) John Pace

“Ideas for episodes come from contractors, remodelers, lumber yard people, architects and custom millworkers I meet, on the job and at trade shows like IBS,” Abdallah said.”…The Versatex Way is designed to empower all kinds of professionals and companies to share their know-how.”


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