PITTSBURGH — Versatex, a manufacturer of weather-resistant, zero-maintenance PVC architectural trim, has opened a new in-house training center at its Aliquippa, Penn. headquarters.
The 2,000-square-foot Versatex Training Center was designed to support customers and industry allies, as well as the company’s in-house team of about 150 operations, administrative, sales and marketing personnel. It features presentation and meeting amenities for groups of up to 60 people; a full-scale architectural mockup demonstrating Versatex architectural trim products; and panoramic views of the 125,000-square-foot manufacturing facility and two-acre finished-goods storage area.
“Whether you’re an architect, contractor, dealer, distributor, project manager or framing carpenter, if you’re in residential homebuilding, you need to understand the properties and attributes of modern, low-maintenance materials,” said Versatex CEO John Pace. “Industry professionals tell us it can be difficult to separate marketing hype from useful information. We decided to take the initiative and build a dedicated facility where they can receive training—work with our products, review third-party independent performance data and talk face-to-face with the people who manufacture and fabricate profiles from cellular PVC,” he said.
Versatex has developed an on-site AIA Continuing Education course focused on compound blending, sheet extrusion, recycling and “endless applications beyond the trim on your home,” Pace added.
Of special interest to stocking dealers, Pace said, is the updated 2018 Versatexpert Training Program. “The Training Center is a comfortable, efficient venue for certifying dealers as authorities on Versatex products, programs and installation techniques. More than 150 dealer representatives have prepared for this year’s building season with Versatexpert training.”
Anthony Vo, an Inside Sales Rep for Eldredge Lumber & Hardware in Portland, Maine, said he appreciates the new facility. “The training space and informational sessions raise awareness of Versatex’s capabilities,” he said. “The whole experience, including the mockup home, lets visitors see how it all comes together, and gives me a better understanding of what I’m pulling off the shelf for the customer,” he said.