CRM is the software for “Customer Relationship Management,” the essential inventory of market knowledge that enables you to communicate to your audience, continually expand your market potential, and measure sales opportunity. Unfortunately, many managers and organizations use CRM as a weapon and not a tool of creation. Computer software is not a substitute for sales management; it is an asset that enables managers to lift the performance of their salespeople. In this webinar, Rick Davis illustrates why CRM is more than “customer relationship” management and must be considered an integral asset for market growth. It is prospect and customer relationship management. It’s not just CRM; it’s P/CRM. A Live Q&A follows.