Sales clichés are stuff of legend and frustration with credit managers: fun to say in stories, but conversation and sale stoppers in the office. Why do they persist, and more importantly, how do we credit professionals combat them? Maybe we’re asking the wrong question; instead, perhaps we should ask what are we as credit people doing to make our jobs harder with sales by falling into clichés?
LBM Credit Overlord Thea Dudley and her guest, Mike McDole, former senior VP of sales for National Lumber Co. and owner of Firing-Line LBM Consulting share secret (and not so secret) ways to improve both sides. Bring your tough questions you would like to ask your sales team but didn’t feel you could.
