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White Paper: Omnichannel integrates all aspects of retail

Omnichannel Retail is Essential and More Than Marketing, Sales. The concept of omnichannel retail – integrating in-store and online inventory, marketing and sales – has been around as long as there has been e-commerce, but it took a pandemic and the economic upheaval of 2020 to demonstrate how effective and necessary it is. When many brick-and-mortar stores were shuttered for months, those without integrated website sales suffered. However, businesses with robust digital platforms were able to quickly adapt allowing them to continue selling and serving customers even though their doors were closed.

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