ABBEVILLE, Ala. — What do you get when you combine YellaWood brand pressure treated pine with a mischievous band of beavers driven to create their own oasis at the lodge? The Woodland’s Most Wanted, a new national advertising campaign by YellaWood.
With this new campaign, the company says it is reinforcing its position in the market, while also providing support to its dealer networks across the country.
“Through the use of non-traditional YellaWood fans, in this case, a team of beavers, we’re taking a humorous approach to establishing the desirability of YellaWood brand products,” said James Riley, chief marketing officer for the YellaWood brand. “It’s a fun and engaging way to encourage homeowners to create their own five-star backyard and to demand pressure treated pine with the little Yella Tag.”
The Woodland’s Most Wanted will include digital, broadcast, billboards, and in-store elements, and the YellaWood brand hopes to cultivate a memorable experience that aims to increase engagement with current and potential customers.
“We continue to challenge ourselves to bring something new to the table for our dealer network,” Riley continued. “With the Woodland’s Most Wanted, we’re creating a new way to support our highly successful “For Five-Star Backyards.” campaign that debuted last fall. It’s a great way to drive demand for the YellaWood brand.”