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Yesler adds VP of sales

SEATTLE — Yesler has announced Michael Welch as vice president of sales. Welch will lead the sales and customer experience program for the company. Prior to joining Yesler, Welch held roles at New Relic, Thales, Verivo, Safenet, and Microvision.

“It’s an exciting opportunity to advance the use of technology in a traditionally non-tech-forward industry like lumber and building materials. I think there’s a lot of reliance on old processes and old ways of doing things. Technology can be your friend. And Yesler isn’t replacing anything or anyone. This technology is designed to help you work more efficiently, get your output higher and enable you to communicate and transact better and faster with all of your partners,” said Welch.

Yesler Marketplace is a platform of software tools built specifically for managing and optimizing the buying and selling of lumber and building materials. According to the company, buyers organize their buying activities using Yesler, communicating directly with their suppliers, requesting and organizing quotes, and keeping all of the history in one place. Sellers at producers and wholesalers use the platform to promote their products, brand, and unique value propositions while connecting directly with their trading partners on the platform to merchandise, negotiate, quote and sell loads.

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“We are delighted to have landed an experienced sales executive like Michael. He brings to Yesler over 25 years of sales experience, at all levels, with expertise in solving problems and creating value for customers using technology. Furthermore, Michael is also a great teacher. He will take the lead in building out, over time, an impactful sales organization,” said Matt Meyers, CEO and Founder at Yesler.

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